With the rise of chemically-mindful skin care companies, Butter Therapy was in need of a rebrand to be able to compete. Since Butter Therapy has always been, and will always be, made by hand: 'handmade', 'homemade' and 'simple' were the keywords. The brand was to look “unpolished” and individually crafted. 

Packaging for their products came with a handwritten font to assure uniqueness and a hands-on feel. 

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